💡 Keep each answer self-contained and direct (don’t require the question for context) — a passage that stands on its own is what any engine can lift, with or without markup. The markup itself does something narrower: it makes the question-and-answer pairing unambiguous to anything parsing the page. Google retired the FAQ rich result in May 2026, so this no longer produces an accordion, and Google says structured data isn’t required for its AI features; Microsoft says schema helps Copilot. Worth having for clarity — not a citation lever. Only mark up Q&As that are actually visible on the page.