Everything you get — explained
The complete free SEO audit checklist — 28 checks, 9 dimensions
SEO AI Audits bundles a 26-point audit, an AI assistant, AI-search visibility, and 44 standalone tools into one place — with no signup and no credit card. Here’s exactly what each feature does and what you get.
The complete SEO audit checklist
28 modules, nine of them scored — every weakness found, ranked by impact, with a plain-English fix.
Technical SEO
The crawlability and indexability foundation everything else is built on. We check whether search engines can actually reach, render, and index your pages — the issues that silently cap a whole site.
- HTTPS & SSL validation
- XML sitemap & robots.txt analysis
- Canonical tags & duplicate handling
- Redirect chains & loops
- Crawl depth & orphan-page detection
On-Page SEO
Page-by-page analysis of the elements you control directly. We flag every weak title, missing meta description, and broken heading hierarchy across up to 600 pages — with the exact fix for each.
- Title tags & length scoring
- Meta descriptions & duplicates
- Heading structure (H1–H6)
- Keyword usage & TF-IDF
- Image alt text coverage
Performance & Core Web Vitals
Real-user Core Web Vitals from the Chrome UX Report — the p75 LCP, INP and CLS Google actually ranks on — alongside the lab data and a JavaScript render-budget breakdown that shows what is slowing the page down.
- Real-user field data (CrUX p75) + pass/fail
- Lab vs field comparison
- LCP, INP, CLS, FCP, TBT, TTFB
- JS render budget & unused JavaScript
- Third-party blocking & page weight
Security & Trust
The security headers and HTTPS configuration that build trust with both users and search engines. Missing headers won’t tank you overnight, but a secure, modern setup is a genuine trust signal.
- HSTS, CSP, X-Frame-Options
- Mixed-content detection
- HTTPS enforcement per page
- Referrer & permissions policies
Accessibility
Accessibility and SEO overlap heavily — both reward clean, semantic, usable pages. We surface the WCAG signals that also help search engines understand your content.
- Color-contrast checks
- Alt text & ARIA
- Form labels & link names
- Heading order & landmarks
- Tap-target sizing (mobile)
Content Quality
Is your content thin, duplicated, or genuinely useful? We measure readability, detect duplicate and near-duplicate pages, and map how link equity flows through your site.
- Readability scoring
- Thin-content detection
- Exact & near-duplicate content
- Internal link equity (PageRank)
- Broken-link & anchor analysis
AEO — Answer Engine Optimization
Optimizing to win featured snippets and answer boxes. We check whether your pages are structured to be the concise, direct answer that answer engines lift to the top.
- FAQ & HowTo schema readiness
- Concise-answer formatting
- Question-based heading coverage
- Featured-snippet eligibility
GEO — Generative Engine Optimization
The on-page signals that make a page easy for a generative engine to trust and quote. We assess the E-E-A-T and citation signals on your pages — a structural read of how ready your content is, not a live query of what any AI engine says about you today.
- E-E-A-T signal analysis
- Author & citation signals
- Entity & authority clarity
- Quotability assessment
AIO — AI Optimization
Whether your site is machine-readable for large language models. We check the structural and metadata signals that let AI crawlers reach, parse, and reuse your content.
- llms.txt presence (unscored)
- Semantic HTML structure
- Structured data (schema.org)
- Machine-readable metadata
- What AI crawlers see (JS-render diff)
Plus dedicated modules for content freshness, hreflang, and more.
BUILT FOR THE AI ERA
AI features most free audit tools skip
Don’t just find problems — understand them, fix them, and get visible to AI search.
AI Action Plan
Every audit ends with an AI-generated, prioritized to-do list written in plain English — grouped into critical fixes, high-impact improvements, and quick wins. It reads your actual results and tells you what to do first, and why it matters. No SEO jargon, no guessing where to start.
AI Assistant (chat)
Ask anything about your audit — “what should I fix first?”, “how do I improve my Core Web Vitals?”, “why is this page flagged?” — and get specific, data-backed answers grounded in your real results. It turns a wall of issues into a conversation.
AI Model Recall (brand check)
Ask one AI model what it remembers about your brand from its training data: whether it recognises you, how it describes you, which brands it would name first in your category, and what it says is missing. The model that answered and its training cutoff are shown. It answers from memory — no live search runs, and no query is sent to ChatGPT, Claude or Perplexity.
NLP Content Analyzer
Reads any page the way a search engine does — extracting its primary topic, search intent, entities, and target keywords, then surfacing the content gaps you should fill to deepen topical relevance. It tells you not just what you cover, but what you’re missing.
AI Retrieval & AIO Readiness
An AI model’s read of how easily AI search could find, understand and cite your page — with checks on direct answers, factual density, entity clarity and machine-readability, plus fixes. It is the model’s estimate, not a measurement of any AI engine.
AI Bot Access Check
Shows exactly what your robots.txt says to each AI crawler — the search crawlers behind ChatGPT, Perplexity, Claude and Google AI Overviews, the fetchers that load a page when someone asks an assistant, and the training tokens — read with the same longest-match rules search engines use. It reads your public robots.txt only: a CDN, WAF or bot-management rule can block a crawler whatever robots.txt says, and we never send a request pretending to be someone else’s crawler. Also available as a standalone free tool.
44 FREE TOOLS
A free tool for every job
Instant, single-purpose tools — no signup. Use one, or run the full audit for everything at once.
AI & Answer Engines14 tools
AI Bot Access Checker, AI Model Recall Checker, NLP Content Analyzer, and more.
On-Page & Content10 tools
Instant SEO Snapshot, Keyword & Question Idea Generator, Search Console Opportunity Finder, and more.
Technical SEO13 tools
HTTP Header Checker, Website Security Checker, Domain Checker, and more.
Performance & Mobile4 tools
UI/UX Checker, Responsive Design Checker, CrUX History Trends, and more.
Monitoring & Utilities3 tools
Website Uptime Monitor, Marketing Calculators, UTM Campaign URL Builder.
Reports you’ll actually use
Visual, exportable, and shareable — built to act on, not just admire.
Visual reports
Charts on every report page — score radars, issue donuts, Core-Web-Vitals gauges, and distributions — so patterns jump out instead of hiding in tables.
PDF & Excel export
Download a clean, color-coded PDF report or a multi-tab Excel workbook — free, no watermark trial, ready to hand to a client or team.
Shareable reports + embed badge
Share a public report link, or embed a live score badge on your site that links back to the full report.
600-page crawl
We crawl up to 600 pages per audit — most free checkers stop at your homepage.
Live progressive results
Watch the crawl and each analysis module complete in real time, with a background chip so you can keep browsing while it runs.
WHY IT’S FREE
What you get free that others charge for
We earn trust by being genuinely useful first. Here’s the honest comparison.
Comparisons reflect typical free SEO tools, not any specific competitor. Our plan: stay free, add value, and offer optional premium reports later — never paywall the core audit.
HOW WE COMPARE
Paid-platform depth, at a free-tool price
Here’s an honest look at what you get here versus the typical free checker and a paid platform.
| Capability | SEO AI AuditsFree | Typical free checker | Paid platform $99+/mo |
|---|---|---|---|
| Crawls your whole site (up to 600 pages) | |||
| Real-user Core Web Vitals (Chrome UX Report) | |||
| AEO / GEO / AIO (AI-era SEO) checks | |||
| AI assistant & prioritized action plan | |||
| AI model recall (brand check), inside the audit | |||
| AI-crawler access check (robots.txt rules per bot) | |||
| Designed PDF + multi-tab Excel export | |||
| 44 standalone SEO tools included | |||
| No signup, no credit card, no trial cap |
full · partial / varies · not typically offered. Comparison reflects typical free and paid SEO tools, not any specific competitor. Good free tools exist for individual rows — HubSpot’s AI Search Grader is free, and free AI-crawler checkers are easy to find. What is unusual here is getting all of it in one audit, free, with no signup.
SEO audit checklist — FAQ
What does the SEO audit checklist cover?
All 28 modules fall into nine dimensions: technical SEO, on-page, performance and Core Web Vitals, security, accessibility, content quality, and the three AI-era layers — AEO, GEO, and AIO. The cards above list the specific signals inside each one. You can work through the entire checklist against your own site, up to 600 pages, in minutes.
How is this different from a manual SEO audit checklist?
A manual checklist tells you what to look for; this one actually runs the checks for you. It crawls your pages, tests each item, and returns a pass/fail with the exact fix — then ranks everything by impact so you know what to do first. You get the thoroughness of a printed checklist without doing the inspection by hand.
Does the checklist include AI-search checks (AEO, GEO, AIO)?
Yes — that’s the part most audit checklists skip. It checks whether your pages are structured to win answer boxes (AEO), whether they carry the E-E-A-T and citation signals that make a page easy to trust and quote — named authors, cited sources, clear entity markup (GEO) — and whether AI crawlers can reach and parse them: what your robots.txt says to each one, how much of your content is in the raw HTML rather than only after JavaScript runs, plus semantic HTML and structured data (AIO). These are structural, on-page signals — an honest read of how ready your content is, not a live query of what any AI engine says about you today. No AI engine documents E-E-A-T patterns or an llms.txt file as a citation factor, so we treat those as page quality and report llms.txt without scoring it.
Is any of the checklist locked behind a paywall?
No. Every check, the full report, the AI action plan, and the PDF and Excel exports are free — no signup, no credit card, and no trial cap. There’s no premium tier that unlocks extra checks; the whole checklist runs for everyone.
Want the full walkthrough? See exactly what the audit checks.
See it on your own site — free
Every feature above, on your website. No signup.