Metrics & Audits

Checks the machinery search engines rely on: robots.txt and sitemap coverage, canonical tags, indexability, redirects, HTTPS, hreflang and pagination, and clean URL structure across every crawled page.

Evaluates the elements you control on each page — title tags and meta descriptions (length and uniqueness), a single well-formed H1, heading hierarchy, and image alt text.

Looks at whether pages carry enough substantive text to rank, the ratio of real content to markup, and how readable that writing is for a general audience.

Measures real-world speed using Core Web Vitals — largest contentful paint, layout shift, and interactivity — alongside page weight and load time, so you see what actually slows visitors down.

A passive, no-touch review of HTTPS enforcement, HSTS, the Content-Security-Policy and other security headers, mixed content, and email records like SPF and DMARC. We never probe or attack a site.

Flags common barriers that also hurt SEO — missing image alt text, unlabeled form fields, poor heading order, and language attributes — so your pages work for more people and more crawlers.

Confirms the essentials of a mobile-ready page, starting with a correct viewport meta tag and touch-friendly layout signals, since Google indexes the mobile version first.

Answer-engine optimization asks whether a machine could lift a clean, self-contained answer from your page for featured snippets, People Also Ask, and AI Overviews. We look at the text that actually follows each question-style heading — not just whether the question exists.

Generative-engine optimization measures how citable and identifiable your brand is to tools like ChatGPT, Perplexity, and Google AI Overviews. It reads your Organization schema and sameAs profiles to judge whether an assistant can resolve you to a known entity before it decides what to say.

AI optimization is about machine-readability for LLM crawlers: whether your content is well-structured and served without heavy JavaScript rendering, whether AI bots are blocked, and whether an emerging /llms.txt file declares how your content should be used.

Scores the trust signals Google associates with quality content — author bylines and credentials, about and contact pages, outbound links to authoritative sources, and Person or Organization schema.

Detects published and modified dates across your pages to gauge how current your content is, since stale pages lose ground in fast-moving topics.

Compares pages across the crawl to find exact and near-duplicate content that can split ranking signals or waste crawl budget.

Checks whether pages use meaningful HTML5 elements — header, nav, main, article, section, footer — rather than a wall of generic divs, which helps both assistive tech and machine parsing.

Validates the structured data (JSON-LD) on your pages so search engines and AI can understand what each page represents and are eligible for rich results.

Reviews the Open Graph and social meta tags that control how your pages look when shared, plus linked social profiles that reinforce your brand entity.

For sites that look like a local business, audits name-address-phone consistency, LocalBusiness schema, maps, and opening hours. Sites with no physical presence are scored neutrally, never penalized.