The SEO & AI Search Blog
SEO, AEO & AI Search — explained simply
Practical, no-fluff guides on ranking in search and getting cited by AI. Written by the team behind the free SEO audit tool.
What Is llms.txt? A Practical Guide for 2026
llms.txt is a plain-text file that gives AI assistants a clean map of your most important pages. Here's what it is, the spec, why it helps, and how to make one.
What Is AEO (Answer Engine Optimization)? A 2026 Guide
AEO is the practice of optimizing content to win featured snippets and AI answer boxes. Here's what it means, how it differs from SEO and GEO, and how to do it.
Technical SEO Checklist: A Practical 2026 Guide
A grouped, actionable technical SEO checklist for 2026: crawlability, indexability, HTTPS, redirects, site structure, Core Web Vitals, structured data, and mobile.
Should You Block AI Crawlers Like GPTBot? A 2026 Guide
Blocking GPTBot stops AI training, but blocking OAI-SearchBot or PerplexityBot quietly costs you AI citations. Here's how to tell them apart and decide.
Core Web Vitals Explained: LCP, INP and CLS (2026)
Core Web Vitals are three Google metrics for loading, responsiveness and visual stability. Here's what LCP, INP and CLS mean, their thresholds, and how to fix each.
What Is GEO (Generative Engine Optimization)? A Practical 2026 Guide
GEO is the practice of optimizing your content to be cited by AI search like ChatGPT, Perplexity, and Google AI Overviews. Here's what it means, how it differs from SEO, and how to do it.
How to Get Your Brand Cited by ChatGPT, Perplexity & Google AI Overviews
A practical playbook for AI search visibility — the off-site signals that make AI assistants recognize, recommend, and cite your brand, plus how to measure where you stand today.
The Complete Free SEO Audit Checklist (26 Checks for 2026)
A practical, no-cost SEO audit checklist covering technical SEO, on-page, Core Web Vitals, security, content, and AI-era factors — with the free tools to check each one.