The complete guide
How to run, read & act on your SEO audit
Everything you need to get the most out of SEO AI Audits — from running your first audit to understanding every score and fixing what matters first. No jargon, no signup.
1. Run your audit in 3 steps
Enter your URL
Paste any website address on the homepage and hit Analyze. No account, no credit card, nothing to install.
We crawl & analyze
Our engine crawls up to 500 pages and runs 26 analysis modules in parallel — including a live Core Web Vitals check via Google PageSpeed.
Read & act
Get an overall grade, per-category scores, and every issue ranked by impact with a plain-English fix. Export to PDF/Excel or share a link.
2. Read your report
Three layers, from the headline down to the fix.
The overall grade (A–F)
A single A–F grade backed by a weighted average of every category score (0–100). It's your at-a-glance health check.
Category scores
Each module (Technical, On-Page, Performance…) gets its own 0–100 score so you can see exactly where you're strong and where to focus. Click any module on the dashboard to drill into its findings.
Issue severity — what to fix first
Critical
Fix first. These actively hurt rankings, indexing, or users — broken pages, no HTTPS, noindex on important pages, missing titles.
Warning
Fix soon. Real problems with meaningful impact — thin content, missing meta descriptions, redirect chains, missing security headers.
Notice
Polish. Smaller refinements and best-practice nudges — long titles, generic anchor text, minor accessibility tweaks.
Rule of thumb: clear all Critical issues first, then Warnings, then Notices. The AI action plan on every report orders this for you automatically.
3. What each part of the audit checks
26 modules across 9 dimensions — here's what each looks at and the most common fix.
Technical SEO
Whether search engines can reach, crawl, and index your pages.
Fix: Serve over HTTPS, keep a clean robots.txt + XML sitemap, set self-referencing canonicals, and remove redirect chains.
On-Page SEO
Titles, meta descriptions, heading structure, and keyword usage per page.
Fix: Give every page a unique 30–60-char title and a 70–160-char description; use exactly one H1 and a logical H2/H3 outline.
Performance & Core Web Vitals
Real-user speed (CrUX p75 LCP, INP, CLS) plus lab data and a JavaScript render budget.
Fix: Cut unused JavaScript, compress images, and reduce main-thread work. Aim for LCP < 2.5s, INP < 200ms, CLS < 0.1.
Security & Trust
HTTPS, HSTS, Content-Security-Policy, mixed content, and other response headers.
Fix: Add HSTS and a CSP, enforce HTTPS everywhere, and fix any HTTP resources loaded on HTTPS pages.
Accessibility
WCAG signals that also help SEO — alt text, ARIA, contrast, labels, landmarks.
Fix: Add descriptive alt text to images, label every form field, and use semantic landmarks (header, nav, main, footer).
Content Quality
Readability, thin content, duplicate/near-duplicate pages, and internal link equity.
Fix: Expand thin pages, consolidate duplicates with canonicals, and add internal links from strong pages to important ones.
AEO — Answer Engine Optimization
Whether your pages can win featured snippets and answer boxes.
Fix: Answer questions concisely near the top, use question-style headings, and add FAQ/HowTo structured data.
GEO — Generative Engine Optimization
How likely AI search (ChatGPT, Perplexity, AI Overviews) is to cite you.
Fix: Strengthen E-E-A-T: clear authorship, citations, an About/Contact page, and quotable, well-sourced content.
AIO — AI Optimization
Whether your site is machine-readable for LLM crawlers.
Fix: Add an llms.txt, use semantic HTML and schema.org, and make sure key content is in the HTML (not only after JavaScript runs).
E-E-A-T
Experience, Expertise, Authoritativeness, Trust signals.
Fix: Add author info + Organization schema, link to authoritative sources, and keep About/Contact/Privacy pages.
Schema & Semantic HTML
Structured data validity and clean, meaningful markup.
Fix: Add the right schema types for your content (Article, Product, LocalBusiness…) and use real semantic tags over generic divs.
Mobile
Viewport, tap targets, and mobile-friendliness (where AMP, if any, is detected).
Fix: Set a responsive viewport, keep tap targets large enough, and avoid fixed-width layouts.
Links & Anchor Text
Broken links, redirects, orphan pages, and anchor-text quality.
Fix: Fix or remove broken links, point links to final URLs, and use descriptive anchors instead of “click here”.
4. Go deeper with the free tools
Beyond the full audit, 18 single-purpose tools let you spot-check one thing fast — meta tags, robots.txt, an llms.txt file, whether AI crawlers can reach you, your domain & hosting, and more.
Browse all 18 free toolsFrequently asked questions
How long does an SEO audit take?
Most audits finish in well under a minute; larger sites take a few minutes because we crawl up to 500 pages. The report appears as soon as the analysis is done, and the performance panel fills in a few seconds later once Google PageSpeed responds.
Is it really free?
Yes — the full audit and all the standalone tools are free, with no account, no credit card, and no trial limit. You can export the report to PDF or Excel at no cost.
How many pages do you crawl?
Up to 500 pages per audit, following internal links from the URL you enter. Most of the SEO value is in your first 100 pages, so even large sites get a representative picture.
What is the difference between AEO, GEO, and AIO?
They are the three layers of AI-era SEO. AEO (Answer Engine Optimization) targets featured snippets and answer boxes. GEO (Generative Engine Optimization) is about getting cited by AI search like ChatGPT and Perplexity. AIO (AI Optimization) makes your site machine-readable for LLM crawlers via llms.txt and semantic HTML.
Why did my score change when I re-ran the audit?
Scores reflect the live state of your site at audit time, so they move as you make changes (or as your real-user Core Web Vitals data updates). A re-run after fixes should show improvement.
How often should I run an audit?
Monthly is a sensible cadence for most sites, plus an extra audit after any major change — a redesign, migration, new CMS, or a big content push.
Ready? Audit your site free
Put this guide to work — full report in about a minute, no signup.